Axiology lipsticks (Virtue, Identity and Philosophy) review!

Several weeks ago, Axiology decided to add a touch of pastel to their lipstick collection by releasing three new shades*, namely Virtue (a light orange), Identity (a soft pink) and Philosophy (a pinky nude). When I first saw them, I immediately brought out my Pantone postcards to see if I could find the matching ones.

As soon as I swatched them on my arms, I had to share them on Instagram because the colors are very neat, as usual with Axiology.
For those not familiar with Axiology, it’s one of the rising brands in the green world because of their amazing vegan lipsticks. Free of synthetics, palm oil, beeswax and carmine, they offer a diverse and stunning palette of colors. Axiology is eco from head to toe, with boxes made from recycled paper store. Furthermore, they pledge to donate a part of their profits to earth and animal organizations, such as the Orangutan Foundation
International. You can read more about it here if you like.

Top to bottom: Identity, Philosophy and Virtue

Axiology in Virtue
It’s a bittersweet feeling, because I adore this tangerine color, I think Axiology has a knack for creating unique shades, However, no matter how much I want to love it, it just doesn’t look flattering on me, because the shade is a tad too pale for my skin tone and looks a bit washed out on me. But that’s actually not the main concern, because the color will look great on others. The lack of opacity is the issue: the color won’t stay put, bleeds and settles into the fine lines, no matter how many times I try to reapply the lipstick. Also, I’ve found it to be quite drying, which is not something I encountered with the other colors. I’m not sure why, let me know if you experienced this too.
Ingredients: Organic Candelilla Wax, Organic Avocado Oil, Organic Castor Oil, Organic
Mango Butter, Organic Avocado Butter, Organic Grape Seed Oil, Organic
Coconut Oil, Vitamin E Oil, Sweet Orange Oil; May Contain: Iron Oxide, Mica, Titanium Dioxide, Manganese Violet.

From left to right: Philosophy, Virtue & Identity

As you can see, I don’t use any filters or photoshop on my pictures, therefore the fine lines are quite visible. It’s not editorial-looking, but at least it shows how the lipsticks look on without lip balm or lip conditioner. Obviously, it’s going to be much better with hydrated lips beforehand 😉

Left: Philosophy – Right: Identity

Axiology in Philosophy
I have a feeling that this might become one of the most popular shades, because they nailed the color – as you can see from the swatches on my arm in the picture above.
Philosophy is a nude with pink undertones. It almost matches my natural lip color, and I enjoy it for a soft, natural daytime makeup look. It’s discreet, yet very feminine. For those a bit timid with wearing lipsticks, Philosophy would be a great start. The lasting power is relatively good, staying put for 4-5 hours, but a little touch-up during the day is always welcome.

Ingredients: Organic Candelilla Wax, Organic Avocado Oil, Organic Castor Oil, Organic
Mango Butter, Organic Avocado Butter, Organic Grape Seed Oil, Organic
Coconut Oil, Vitamin E Oil, Sweet Orange Oil; May Contain: Iron Oxide, Mica, Titanium Dioxide, Manganese Violet.

Axiology in Identity
My favorite of the bunch, because it’s more opaque and creamier than the previous two. It’s actually one of the lightest shades of pink that I own, but I’ve grown to love more dainty colors. Those wary of pink, fear not! It’s absolutely not Barbie-esque, it has a beautiful metallic sheen and works great for a day-to-night look. After several layers, it turns into a darker rose, which I absolutely love.
Ingredients: Organic Candelilla Wax, Organic Avocado Oil, Organic Castor Oil, Organic
Mango Butter, Organic Avocado Butter, Organic Grape Seed Oil, Organic
Coconut Oil, Vitamin E Oil, Sweet Orange Oil; May Contain: Iron Oxide, Mica, Titanium Dioxide, Manganese Violet.

Despite being a bit let down by Virtue, my appreciation for Axiology remains of course unchanged. I applaud them for their environmental commitment by going palm-free and vegan. They have a killer selection of shades and Attitude (reviewed here) is one of my go-to colors, so I guess my quest for the right orange shade for me continues.

All Axiology lipsticks are now available on Reina Organics, and retail for 27. EUR each.

What’s your favorite Axiology shade? What do you think of these new ones?
Take care,

Liz