After exploring Sweden’s organic supermarket, now it’s about Luxembourg. The most popular eco and organic chain being NATURATA: since its creation 26 years ago, 10 shops have sprouted all over the country. NATURATA is also in Germany (where it originated from) and Switzerland. There’s even a wide range of organic food produced under the same label.
I went to one of the biggest one’s in the city, but the largest one is located in Münsbach. When you first step into a NATURATA store, the first thing you notice is how zen the atmosphere is. No music, no cold aisles, and a lot of space which enables you to navigate easily. No plastic bags are handed out to carry your groceries, a few cardboard boxes are at your disposal instead at the cashier. While there’s no proper snack/restaurant area, you can order fresh homemade sandwiches (vegan option available) and pastries. If I had to make a rough estimation, I’d say that NATURATA is over 70% food-based. You’ll mostly find brands from the region (French, Dutch and German), but German labels are predominant. There’s a fair amount of vegan products, and their dairy-free and gluten-free section has also been growing steadily in the past couple of years.
Moving on from food, NATURATA also offers a home section with eco cleaning supplies, baby section and so on. The beauty section is also not to be neglected, with a majority of German brands, such as Weleda, Sante, Dr.Hauschka, Benecos, and Primavera. However, a few Scandinavian, Austrian and French brands pop in the mix as well. Next to it is the health/superfood aisle with supplements, tonics, herbal drops and essential oils.
In terms of price range, NATURATA is fairly affordable (with the exception of the raw, dry fruit and gluten-free products which are quite overpriced). You can also take advantage of their discounted prices for products whose expiry date is near. While there’s not a huge selection of brands, you will be able to find everything you need nevertheless.
Stay tuned for more virtual tours of organic market from all over the globe.