Before starting, I do intentionally play on the double meaning of « clean » as it has become the latest IT word in the beauty nomenclature. I also took the opportunity to pay homage to Hilary Duff’s hit song « come clean » which I still jam to. (#noshame). After an obscure and chaotic 2020, […]
Judging for CertClean Clean Beauty Awards 2022 : First impressions
I had the utmost pleasure to be a judge another year for the #cleanbeautyawards. The annual Clean Beauty Awards, organized by CertClean is North America’s certification for safer skincare. Multiple categories, and products are reviewed and judged by an independent panel of indie and green beauty experts. I was busy testing out and reviewing 4 […]
Brand review: Versatility with Beauty Cleanse Skincare
Beauty Cleanse Skincare A couple of months ago, I had the opportunity to try Beauty Cleanse Skincare*, an up-and-coming skincare brand from the UK. Saman Ali, the founder, introduced me to her company. Following a couple of email exchanges, I got very intrigued by her ethos involving products with fewer ingredients that remain multifunctional. Her line […]
TOP PRODUCTS OF 2020
Ladies and gentlemen, here are my top products of 2020 🙂 I won’t add my personal commentary of how peculiar and upsetting 2020 has been, the past is in the past. While I took a necessary online break, I was far from retiring behind the scenes. I continued all my testings and copywriting/consultant work, but […]
Top products of 2019 !
Top products of 2019. Aka, la crème de la crème, the best of the best, the highlights for me this year. You can click (here) to see the previous editions. This is my 6th year sharing yearly favorites and the excitement does not fade. Last year, due to dedicating a large part of my time to […]
Pink Moon founder, Lin Chen on brand strategy & wellness space
Next in our series of interviews is Lin Chen. I’ve had the pleasure to know Lin Chen for a couple of years in the green beauty community, due to her work as a marketing specialist for green beauty brands. Since then, Lin has decided to become an entrepreneur and create her own company, called Pink […]