The $40 green makeup challenge

A little while ago, I was tagged by the super sweet Caitie from Naturalla Beauty for the $40 green makeup challenge, which consists in creating a full makeup look with a$40 budget. She came up with this brilliant idea, so make sure to check out her makeup look (here).
To work on this challenge, I strictly used things from my stash, because buying more products would seem a bit contradictory with the spirit of this challenge. That being said, it turned out to be a bit more tricky than I thought it would be for several reasons: the first one being that the price of certain brands fluctuate significantly (.ie. imported brands) and I didn’t have any products in my possession at that time from Alverde or Terra Naturi. Both brands are amongst the most affordable European makeup products in green beauty. Nevertheless, I refuse to shy away from a good challenge and I still had a lot of fun trying to go below the 40Eur. bar. (Obviously not an accurate currency conversion, but you get the idea)

Left: the finished result – Right: the color palette

I did what I’d consider a full daytime makeup look. I used Madara’s tinting fluid, which is a tinted moisturizer that provides a glowy complexion. I applied Avril’sΒ  concealer to cover some dark eye circles, the texture is not too creamy hence easier to work with on my oily skin, but the shade is a tad too light. For my eyes, I used my trusted Benecos kajal eyeliner in brown on the outer corner of my lash line and Sante’s eyeshadow stick all over my eyelid for a brown metallic sheen. It’s long-lasting and I’ve never experienced any creasings with it, which is a miracle because I struggle a lot with cream shadows.
I applied some highlighter over my lipstick, and on the cheekbone and nose.
On my lips and cheeks, I used Lavera’s lip & cheek pot in the shade “cool berry” . It doesn’t stay put on my cheeks for very long, but I since I had used up my Benecos blush prior to the challenge, anything else would have brought me over the budget. However, I’ve had echoes from other people who use Lavera on the cheeks and had great results.

Keep in mind though that I didn’t use any samples/mini sizes, with the exception of Madara’s tinting fluid, which is a travel size, but it will last minimum for a month.


You can remove the SANTE eyeshadow stick and use the highlighter as a luminous champagne eyeshadow color and you get the below 40 Euros mark, approx. 37 Euros. Β So I guess that still works no? πŸ˜‰

Now I tag anyone who wants to try this cool challenge, I think it’s a great way to explore your stash and/or see what the affordable options are in green cosmetics.

What do you think? Is green makeup more expennsive?

Take care,



  • You did such a great job! You know I love seeing budget green beauty have its moment πŸ™‚ Also, wow, the Benecos liners are cheap there! I thought they were a good price at the $12ish we pay here, but now that seems like an INSANE markup πŸ˜› Thanks for doing the tag!

    • Thanks Caitie! <3 Oh yes Benecos being a German brand, they are less expensive in Europe. If you want, I can send you a bunch of pencils to stock up πŸ˜‰ xx

  • these sound awesome! I love the idea of this tag – it’s always a challenge to find affordable makeup, especially the natural kind, but you did great. I’ll have to try this!

    • Hi Tianna! Thank you, I look forward to seeing what you come up with for the challenge πŸ™‚ xx

  • Yes, this is really a challenge, especially if you want to use products only with natural ingredients, but you managed really well. πŸ™‚

  • Love this post Liz! Makes me think it’ll be hard-pressed for me if I want to put together a $40 look… I’ve been only using rms beauty most of the time now, so hard to pull me away from it! πŸ˜€

    • Thank you Ru! I feel you, and you rock RMS. You always could create a makeup look by using one RMS, that can be an option πŸ˜‰ xx


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