Naturata supermarket I Luxembourg city

Jun
28

Naturata supermarket I Luxembourg city

After exploring Sweden’s organic supermarket, now it’s about Luxembourg. The most popular eco and organic chain being NATURATA: since its creation 26 years ago, 10 shops have sprouted all over the country. NATURATA is also in Germany (where it originated from) and Switzerland. There’s even a wide range of organic food produced under the same label.

naturatafoodI went to one of the biggest one’s in the city, but the largest one is located in Münsbach. When you first step into a NATURATA store, the first thing you notice is how zen the atmosphere is. No music, no cold aisles, and a lot of space which enables you to navigate easily. No plastic bags are handed out to carry your groceries, a few cardboard boxes are at your disposal instead at the cashier. While there’s no proper snack/restaurant area, you can order fresh homemade sandwiches (vegan option available) and pastries. If I had to make a rough estimation, I’d say that NATURATA is over 70% food-based. You’ll mostly find brands from the region (French, Dutch and German), but German labels are predominant. There’s a fair amount of vegan products, and their dairy-free and gluten-free section has also been growing steadily in the past couple of years.

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Moving on from food, NATURATA also offers a home section with eco cleaning supplies, baby section and so on. The beauty section is also not to be neglected, with a majority of German brands, such as Weleda, Sante, Dr.Hauschka, Benecos, and Primavera. However, a few Scandinavian, Austrian and French brands pop in the mix as well. Next to it is the health/superfood aisle with supplements, tonics, herbal drops and essential oils.

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In terms of price range, NATURATA is fairly affordable (with the exception of the raw, dry fruit and gluten-free products which are quite overpriced). You can also take advantage of their discounted prices for products whose expiry date is near. While there’s not a huge selection of brands, you will be able to find everything you need nevertheless.

Stay tuned for more virtual tours of organic market from all over the globe.

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